Denim – SOH Stores index

SUSTAINABILITY

Working Conditions

Our manufacturing partners work in controlled facilities designed for safety, clarity, and consistency. Production floors are kept clean and organised, with proper ventilation, lighting, and defined operating procedures.

Between stages, goods are moved using CNG or electric transport where feasible. Processes are checked regularly, with multiple layers of quality and compliance review.

From production through final packaging, each step is documented. Not to signal perfection, but to maintain traceability and keep improving how the work is done.

Labour Info

Our approach to labour is straightforward. Work is carried out in compliance with applicable labour laws, with an emphasis on fairness, dignity, and clarity.

There is zero tolerance for child or forced labour. Wages are paid fairly with statutory benefits, working hours are regulated, and overtime is compensated.

Hiring and workplace practices are non-discriminatory, and freedom of association is respected.

The working environment is kept safe and respectful. Training is ongoing, with skills developed on the job.

Everyone involved in making our products works in conditions that are secure and considered.

Sustainable Sourcing
Sustainable Sourcing

Materials are sourced with care for impact and use. We prioritise suppliers who follow responsible farming, processing, and manufacturing practices, without compromising how the product performs.

Waste is managed through efficient material use, and production choices are made with restraint. Between stages, movement is planned to reduce impact, using CNG or electric transport where possible.

This is treated as an ongoing process. Decisions are reviewed, adjusted, and improved over time, with accountability built into how materials and systems are chosen.

Supplier Credibility

We work with established suppliers who are verified for consistency, ethics, and operational discipline. Each partner is reviewed for how they run their facilities and maintain standards over time.

All production follows an AQL 2.5 quality control system, with checks at multiple stages. Records are maintained throughout, allowing issues to be traced and addressed early. The focus is not on passing inspection, but on building reliability into the process.

Denim poetry

Beginning

Denim was never meant to shout.

It began with work, movement, repetition, long days and became personal only through use. Creases form where habits settle. Softness appears where time insists.

No two pairs carry the same record, and that difference is not designed.

It is lived.

Why we chose denim at all?

Few materials change in response to the person wearing them. Denim does.

Longevity matters to us, not as an idea, but as a requirement. Denim earns its value through wear, not replacement.

We believe ownership should feel earned. Denim does not arrive finished; it completes itself over time.

It adapts to routine, travel, work, and rest, carrying traces of each without needing explanation.

Reasoning Behind Silhouettes

Every decision starts with proportion, how the fabric carries weight, where it holds structure, and where it is allowed to relax.

The goal is consistency: a shape that returns to itself after movement, that improves with repetition rather than drifting away from intent.

Denim is expected to evolve. Fit must account for this.

Each pattern is tested for how it wears in, not just how it looks new.

Material Philosophy 

Weight is chosen for how it behaves, not how it feels in the hand on day one. The right balance allows denim to hold its structure while remaining responsive to movement.

Structure matters quietly. The way the fabric supports seams, absorbs stress, and recovers after use determines how long it remains reliable. We pay attention to how fabric creases, how it fades, how it settles. These shifts are not defects but evidence of use.
Quiet Craftsmanship

Stitching exists to manage stress. Every seam is placed with purpose, along points of movement, tension, and repeated use. Strength comes from accuracy, not excess.

Seams are reinforced where the body demands it and left clean where it does not. Stitch density, thread choice, and seam finish are considered as a system, designed to work together over time rather than compete for attention.

Good construction does not announce itself when new, and it does not fail when worn.

What We Add, What We Leave Out

Every element must earn its place. If it does not serve function, proportion, or longevity, it is removed. What remains is deliberate, details that clarify the garment rather than compete with it.

We design with a long view. Denim should feel relevant through repeat wear, not tied to a moment. This means avoiding excess, limiting variation, and choosing finishes that settle in rather than stand out. Restraint allows the material to speak. The fabric, the fit, the construction, these are the focus. Nothing is added for emphasis. What remains is enough.
From Everyday to Intentional

Denim moves easily between moments.

It carries structure when needed and relaxes when it does not. Worn through long hours, short walks, travel days, and quiet routines, it adjusts without instruction.

We value this adaptability. Not as flexibility built through compromise, but through balance. A material that remains reliable across settings, without requiring change in behavior.

Denim works because it follows the wearer.

Not the other way around.

Denim Over Time 

Denim changes slowly.

Nothing here is designed to happen quickly. Wear leaves marks that cannot be planned or replicated. Each shift is a response, to posture, pace, routine. Time becomes a quiet collaborator.

The jeans does not become better in a dramatic sense. It becomes familiar. More responsive. Easier to reach for.

The fabric begins to anticipate the wearer, not through precision, but through patience.

Process

Transparency, for us, begins with process.

Every decision is traced back to how the garment is made. From material sourcing to final finishing

Quality is managed through repetition and review. Work is checked at multiple points, not to create perfection, but to reduce inconsistency.

Responsibility is handled in the same way. We look closely at how choices affect durability, rework, and waste over time. Fewer corrections, fewer replacements, fewer shortcuts.

We do not rely on statements to define our approach.

We rely on how the work is carried out, every day.

Founder's Note

This is how we approach denim, how we think about material, construction, wear, and time.

What follows will take shape through this lens. Not rushed. Not reactive. Built on decisions that hold up to repeat use and long attention.

For now, this is simply an introduction.

To the thinking that guides everything that comes next.

Questions?

Send us an email